CDI - Comunicação Corporativa

Relationships with the media

CDI Comunicação Corporativa distinguishes itself in the market of communication agencies because of the strong relationship it has in the market with both journalists and opinion-makers, as well as with executives, politicians and representatives of society.

The work done in this area includes exposure in new media, effective interaction with the traditional media and a constant evaluation of the return on the investment made.

• Immersion and diagnosis
• Planning
• Training for spokespeople
• Preparation of texts and images
• Disclosure aligned with the client' business strategy
• Scheduling interviews
• Press conferences
• Coordination of events and measuring their results
• Press trips
• Ghost writer
• Position Papers

Public relations

Image and reputation are great values that take years to build up and consolidate, but that can be destroyed in seconds. CDI, which always associates itself with the objectives of its clients, develops strategic communication campaigns that focus on the audiences of interest, in order to influence their opinions and concepts of companies, executives and products, and even to change them.

• Communication with stakeholders
• Clients / Consumers
• Shareholders
• Employees and their families
• Community
• Governments
• Suppliers / Distributors
• Associations, groups and entities
• Financial institutions
• NGOs
• Trade unions
• Interest groups

Crisis management

In times of information globalization no company or executive can ignore the potential for a crisis to occur. Neither large, nor small companies; no one is immune to an image crisis.

When faced with this scenario, how can your company prepare itself to manage a crisis situation? For CDI, crisis management is not merely an initiative of the communication area, but strategic risk planning that involves the business as a whole.

• Diagnosis of the potential for crisis
• Strategic planning
• Setting up a Crisis Committee
• Preparation of the Crisis Manual and Map
• Identification and training of spokespeople
• Surveys
• Position papers
• Institutional publicity

Media Training

The way in which the message is transmitted is fundamental to the success of communication. For this reason the objective of the training program developed by CDI is to improve the client’s communication with its various audiences: the media, employees or other audiences of interests. Each training course is tailor-made to meet the needs of the client, offering high standards in both quality and agility.

• Training for media relationships
• Workshop for training the message
• Communication with internal and external audiences
• Presentations and speeches

CDI Digital

New technology has transformed the world and particularly the forms of communication in the 21st century.

The Internet has changed the way in which people communicate, share, interact, create and access information.

Given this new scenario, corporations are reviewing their communication models and CDI offers its clients a new form of dialogue with its audiences of interest, via exposure in and strategic use of the new media.

• Social Media
• Web contents
• Online projects development
• Adsense and Adword Campaigns
• SEO
• Brand monitoring
• PR 2.0
• Classes & Training

Internal communication

Internal communication is fundamental for consolidating the image of the company, since the true ambassadors of any corporation are its employees. Transmitting the objectives, mission and values of the company in a clear and frequent way is an extremely important process for guaranteeing team alignment and business success.

CDI has the expertise required to develop the planning and carry out endomarketing projects in accordance with the profile and objectives of each company.

• Corporate TV
• Electronic mural
• Newspapers
• Newsletters
• Reports
• Blogs
• Intranet
• Surveys
• Visual communication
• Organizational climate
• Endomarketing programs and campaigns

Media Audit

The CDI Image Audit is a survey of journalists, columnists and opinion makers that reveals the image of the company vis-à-vis its audiences. The format of the Media Audit is defined in accordance with the objective of each client and can be carried out by telephone, a questionnaire or face-to-face.

Developed by one of the agency's specialist teams, which is not directly involved with servicing the client, CDI's Image Audit ensures isonomy and confidentiality, both for the client as well as for the professionals interviewed.

Surveys

Surveys are important tools that help with companies' strategic decision-making. CDI Comunicação Corporativa has the expertise and specialist partnerships required for developing various types of survey, according to the needs and objectives of its clients’ business.

Publications and Graphic Design

CDI has a publications and graphic design area comprising professionals with experience in corporate and business publications, both printed and electronic, which are prepared to meet the most diverse demands of its clients.

Examples:

• Faurecia
• John Deere
• Shopping Center 3
• SP Market

Events

The CDI Comunicação Corporativa multidisciplinary team has experience in projects, development, logistics and communication for special events, in accordance with the strategy and needs of each client.

Coaching

A training program for executives that need to relate with various audiences of interest. The objective of CDI Coaching is to align the discourse and messages of executives and of companies in order to meet different communication needs and strengthen relationships with employees, clients, the press, opinion-makers, governments, suppliers and the community.

Sponsorship programs

The scope of the operations of CDI Comunicação Corporativa facilitates the interchange between clients from various areas that often have common interests. Analyzing these possibilities, making assessments and recommendations of the possibilities for business are just some of the differentials that CDI has to offer.